Miquel Martí Pierre is appointed as new CEO of Movento

The Moventia Board of Directors has unanimously agreed to appoint Miquel Martí Pierre as the new CEO of Movento, the division offering private mobility solutions from Moventia, a company engaged in the sale, after-sales services and rental of cars and industrial vehicles.

 

Until now, Miquel Martí Pierre has been the Head of Expansion and Investment Analysis at Moventia and General Manager at Moventis. He will now take over the role previously held by Miquel Martí Escursell, his father. Following a 44-year career as a top executive at Movento, the latter will now focus on his role as Chairman of Moventia.

 

By appointing Miquel Martí Pierre to this position, the benchmark mobility group is launching a process of generational succession and made him the first member of the fourth generation of this family to take on the leading role at one of its two divisions. Miquel Martí Escursell, Chairman of Moventia, said “the generational transition at any family business is an extremely important moment in the life of that company. In our case, we have followed our protocol and I’m convinced that Miquel will serve Moventia according to three essential values that form part of our DNA: commitment, professionalism and respect for the company that he has lived with since he was a child”.

 

In turn, Miquel Martí Pierre, the new CEO of the division, added that “it is an honour that the family and especially my father trust in me to lead this project. We live in a time of disruptive change in the automotive sector, with an uncertain future that will require us to take very fast decisions if we want to adapt to some as yet unknown new realities. I therefore accept this challenge with all my heart and commitment, and I hope to at least equal the extraordinary legacy left by my father at the company and in the sector”.

Miquel Martí Pierre has also been one of five members of the Moventia Board of Directors since 2022, alongside Miquel Martí Escursell (Executive Chairman), Josep Maria Martí (CEO of Moventia and Executive Vice-President of Moventis), Sílvia Martí (Vice-President of Corporate Affairs at Moventia) and Santi Colomer Martí (Managing Director of Movento).

 

About Miquel Martí Pierre

 

Miquel Martí Pierre (Barcelona, 1983) holds a Degree in Business Administration (ADE) from the Ramon Llull University and an MBA from the IESE Business School.

 

He began his career at multinational companies of recognised standing, such as HP and KPMG, where he specialised in finance, and mergers and acquisitions. He joined the family business in 2010 as Head of Expansion and Investment Analysis at Moventia. Eight years later, in 2018, he also took on the role of Managing Director for the Discretionary and Recreational Transport Division of Moventis. He was appointed to the group’s Board of Directors in 2022.

 

It should also be pointed out that Miquel Martí sits on the boards of a number of Moventia’s investee companies, such as INURBA Mobility, the bicycles and private mobility division of Moventia; SOC Mobilitat, the company operating T-Mobilitat; Barcelona City Tour, which operates sightseeing buses in Barcelona; Smovengo, the company that operates the bicycles in the city of Paris; and SHOTL, a multinational on-demand transport software company.

Delegation from ŠKODA and Renault Group visits Movento

On 2 March, a delegation from ŠKODA visited the modern Sarsa installations in Terrassa, located at Calle Jiloca, 8.

In the photo (left to right): Vicente Martinez, Head of Second-hand Vehicle Sales Sarsa – Seat and Škoda; Jordi Mendez, Area Manager/Sales ŠKODA Spain, Jordi Domènech; General Manager of Sarsa – Seat and ŠKODA; Cesar Martínez, Head of New Vehicle Sales Sarsa ŠKODA; Michal Jaroš, Sales Manager Spain; Carlos Calatayud, Sales Director ŠKODA Spain; Fidel Jiménez de Parga, Managing Director ŠKODA Spain; Miquel Martí, President of Moventia; Luboš Vlček, Executive Director Sales Europe; Lucie Kuhn, Head of Sales Region of ŠKODA; and Antonio García, Head of Network Development Volkswagen Group Spain.

During the day, the delegation from ŠKODA learned more about the scope of Moventia and, besides reviewing the track record of Sarsa ŠKODA in 2021, shared the challenges and objectives set for 2022, strategies for this year and opinions on the present and future of mobility and operators in this sector.

 

On 10 March, we received a visit by a team from Renault Group made up by Jesús Bóveda, Commercial Director Renault; Miguel Ángel Calderón, Regional DR North Director Renault; Ana Gema Ortega, Sales Director Dacia; Iván Beguería, Business Manager Renault; and Óscar Lordén, Business Manager Dacia.

On behalf of Movento, the group was received by Miquel Martí and Silvia Martí, President and Corporate Vice-President of Moventia, respectively; the General Managers of Movento, Toni Sánchez and Santi Colomer; as well as the senior management team from Auser made up by Antoni Sánchez, Manager; Albert Parra, Head of New Vehicle Sales; Toni Castillo, Head of Second-hand Vehicle Sales; Joan Almenara, Head of After-sales Services; and Miguel Herrero, Quality Manager.

The day was used to present the Progress Plan for 2022, review the results from 2021 and look at the main challenges for 2022. An atmosphere of collaboration and harmony between the two teams was enjoyed throughout the day, leading to priorities and targets being set for the year ahead.

 

Thank you to the teams from Sarsa and Auser for their continued progress towards excellence!

 

SARSA SUPPORTING THE CONVENTO DE SANTA CLARA FOUNDATION

In partnership with CaixaBank and CaixaBank Payments & Consumer, the “La Caixa” Foundation donated a total of 30,000 euros for the Convento de Santa Clara Foundation to have a 9-seater mini-van to transport vulnerable people and those in a poor financial situation so they can benefit from the eye health programme, dental checks and other socio-educational and recreational activities.

The action forms part of the “Solidarity Formula” programme, a CaixaBank initiative, that channels funds from the “La Caixa” Foundation and adds them to donations from companies and individuals to help social entities have the material resources they need to continue supporting the people and groups most in need.

The partnership created in Manresa is part of the “Solidarity Mobility” category, which seeks to provide sustainable or adapted vehicles to social entities that urgently need them. CaixaBank and CaixaBank Payments & Consumer have channelled a donation of 30,000 euros from the “La Caixa” Foundation.

In turn, the Sarsa dealership of the Movento group also contributed towards the purchase of this vehicle. Furthermore, employees at the company helped fill the mini-van with food, which was delivered to the Convento de Santa Clara Foundation for its programme to distribute food to vulnerable families.

The handover ceremony, which took place on the Sarsa Volkswagen premises in Manresa, was attended by the Regional Director for Catalonia of CaixaBank, Jaume Masana; the Director of the Foundation, Sor Lucia Caram; the Commercial Director of CaixaBank Consumer & Payments, Manel Ble; the General Manager of Sarsa Volkswagen, José Salgado; and the Marketing Director of Moventia, Sandra Llunell.

 

This charity initiative once again demonstrates Moventia’s firm commitment to continue supporting the well-being of those people and groups who most need it. In this regard, Moventia will maintain its commitment to active participation in efforts to build a better society by encouraging and promoting programmes or actions either in-house or in partnership with other non-profit entities and foundations. 

Various actions by Movento in December

 

 On 2 December, AutoPlaVic received its first New Range Rover at the Gurb dealership and held an exclusive event to celebrate with our customers. The new Range Rover offers outstandingly sophisticated design, refinement and powerful capabilities. 

 

That same week, Après Sky was held on the ski slopes of Masella, an event organised by Stern Motor.

Those attending the event enjoyed a spectacular day of snow that concluded with Carles Perez and El Gran German from Radio FlaixBac entertaining guests at the Masella Möod Lounge.

 

Furthermore, Sarsa Audi had the pleasure of organising a convoy for some of its customers with 10 models from the brand’s RS range. This event took place during the week of 13-17 December for seven days of adrenaline and speed.

The convoy’s journey comprised a loop around El Vallès, including road, dual carriageway and motorway sections so drivers could try out all the various driving modes. Two stops were included along the way so drivers could switch cars and thereby test several different models from the brand. One of these stops included a visit to the Cava Rovellats winery with a breakfast in the heart of nature. Finally, upon returning to the dealership, various gifts were handed out by Sarsa to all those who took part.

 

Turning our attention to Auser, an event was held on 14 December at the dealership in Terrassa to which several customers were invited in order to hear their opinions about Auser and the services we offer, as well as about the Renault and Dacia brands themselves.

Our analysis and conclusions from this event will help us improve the customer experience at our dealerships.

 

Finally, the classic San Silvestre de Badalona – Grand Prix Hyundai Motorprim took place on Friday 31 December. More than 1,250 runners took part in this last race of the year across the categories of 5 and 10 kilometres. Besides a great festive day of sport, both participants and spectators could also enjoy the new electric Hyundai KONA and the new Hyundai Tucson Hybrid on show at the Runner Fair. These vehicles also provided support during the race itself.

 

Akaimoto wins the Honda Garage Dream Contest

Our Movento Honda Akaimoto dealership is celebrating one year since it opened its doors in Sant Boi de Llobregat (Barcelona) as a commitment from Honda in the brand’s plan to expand in Spain. This first anniversary comes with some very special news: they won the III Honda Garage Dream Contest.

This is the Honda Iberia tuning competition, in which more than 20 official dealerships for the brand in Spain and Portugal took part. The prize is undoubtedly a source of great prestige for the dealership in its first year of business, not only internally but also among all motorcycle enthusiasts, as it clearly reflects its commitment to service excellence.

The team of professionals at this dealership work hard every day to make Akaimoto the benchmark business for all things motorcycle-related in the area and to offer a premium quality experience to their customers.

Conference at Stern Motor with Mónica Mendoza

Stern Motor organized a motivational conference for sales representatives, advisors and administrative personnel to encourage team cohesion and resilience. Mónica Mendoza and Esther Cuspinera were on hand to invigorate the sessions with a participatory talk and the dramatization of day-to-day situations. Mónica is one of the most popular conference speakers on sales strategy, emotional intelligence and sales issues and is included in the book TOP 100 SPEAKERS according to the prestigious speaker agency Thinking Heads. Esther is an actress who has participated in series like Madres, La que se avecina and El cor de la ciutat as well as films such as No matarás, Barcelona nit d’hivern and Rocco tiene tu nombre.

The conference was no doubt highly useful for the Stern Motor team in preparing them to face this final quarter with more strength and power. 

 

DAS WELTAUTO delivers a ŠKODA KODIAQ to SOS CHILDREN’S VILLAGES in Catalonia

Das WeltAuto, the second-hand vehicle brand of the Volkswagen Group, delivered a ŠKODA KODIAQ to SOS Children’s Villages in Catalonia to help the children of Aldea de Sant Feliu de Codines in Barcelona get around.

The loan of this vehicle, which was handed over at Sarsa Terrasa, forms part of the “A Chance to Help” project that will support the mobility of over
300 boys and girls.

The vehicle was handed over during an event held on the Sarsa premises in Terrasa (Barcelona). The event was attended by: Carlos Calatayud, Sales Director of ŠKODA Spain; Enric Fauste, Managing Director of the Sarsa Group; Jordi Doménech, Manager of ŠKODA and SEAT for the Sarsa Group; José Luis Escobar, Regional Director of SOS Children’s Villages in Catalonia; and Carmen Nicolás, Director of Aldea de Sant Feliu de Codines.

The loan of this car forms part of the “A Chance to Help” project consisting of seven second-hand vehicles in total from Das WeltAuto to provide mobility services under the protection programmes run by this NGO in various autonomous regions of Spain. This initiative is a response to the commitment from the Volkswagen Group to helping children at risk of exclusion. Das WeltAuto is giving seven vehicles to SOS Children’s Villages to meet the mobility needs of around 300 boys and girls growing up without the care of their parents at six of the villages managed by this organisation throughout the country. The vehicles will be on loan for one year, at the end of which they can be swapped for others of a similar nature.

This ŠKODA KODIAQ and all the vehicles included in the initiative have passed an exhaustive testing process by Das WeltAuto and come with the Volkswagen Group guarantee. The vehicle models were chosen according to the needs expressed by SOS Children’s Villages.

Through this initiative, Das WeltAuto seeks to help integrate vulnerable children by providing vehicles that will help them attend training activities, visit the doctor or enjoy recreational activities that require travel.