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Innovation and transformation: the Moventis strategy for progress towards the mobility of the future
28 de November de 2023
Business at Moventis is based on the four pillars of service excellence; operational safety and sustainability; the guarantee of a sound long-term financial position; and, of course, ensuring the wellbeing of all 5,800 professionals who make up the workforce.

Mobility is an essential factor in tackling the world’s environmental, social and economic challenges of now and the future. Fully aware of that, business at Moventis is based on the four pillars of service excellence; operational safety and sustainability; the guarantee of a sound long-term financial position; and, of course, ensuring the wellbeing of all 5,800 professionals who make up the workforce.

At the core of this vision lies a cross-cutting strategy focused on offering innovative solutions that can help to guarantee connected, safe and sustainable mobility for all. These solutions are split into five separate areas: (1) Operational planning, control and oversight; (2) Passenger and employee safety; (3) Data collection (Prediction and AI) for the development of mobility models; (4) Improved commercial management; 5. Public participation in planning.

1. Operational planning, control and oversight:

The first area is focused on streamlining the processes tied to designing and implementing business operations at a company that carries 215 million passengers a year.

Something to highlight in this regard is the implementation of software that enables real-time management of and interaction with every facet of company operations, thereby obtaining a smooth and consistent flow of information. The program (ERP ZEUS) enables connectivity to be maintained and data to be transferred between our buses, depots, regular and discretionary routes, the validation and sales system (VSS), the commercial CRM, traffic and fleet management, the management of human resources, finance and the management of tracking statistics and indicators at various levels of the company.

Moventis has also transformed dispatch control management, a routine activity that used to be done on paper but has now been digitalised. The new procedure lets drivers log their arrival at depots and, from then on, the Traffic Department can efficiently monitor and manage the available human resources (drivers) so as to guarantee compliance with service quality levels.

This has been accompanied by the implementation of our ‘Digital Bus’ system, a tool aimed at informing drivers about all the details of their day via a mobile app. The app also digitally logs all operational data (start times, end times, breaks, kilometres driven, dispatch incidents, fares collected, costs, fault reports, etc.) and issues alerts on matters that might impact operations (traffic, weather, etc.). The goal is to make Digital Bus an ecosystem of tools that improve driver efficiency and therefore help to boost the safety and reliability of our transport service.

2. Passenger and employee safety:

Safety is the cornerstone of our company. At Moventis, we understand that every journey made using our services should be safe and reliable. For that reason, we have implemented rigorous safety standards that include the constant maintenance and upgrade of our fleet, the incorporation of new safety devices on our vehicles and lifelong training for our drivers.

First of all, it is worth noting the incorporation of our ‘Mobileye’ accident detection system. This system provides extra help to drivers by acting as a ‘tireless eye’ that constantly watches the road ahead of the vehicle. It is capable of identifying potentially dangerous situations and sending visual and acoustic signals to help the driver to avoid or reduce the seriousness of a collision.

This is accompanied by a fatigue warning system that helps to detect and prevent any possible distraction in the driver caused by fatigue or tiredness. Via a camera that monitors the driver’s face, the system monitors blinking and eye and head movement in order to detect unusually activity that could lead to poor reaction times in the driver.

In addition, Moventis has recently incorporated simulators for driver training purposes. Called DriveSim, this initiative is a fully flexible and configurable simulator that was developed by the Castile-Leon Technology Institute (ITCL) and Arisoft. It allows drivers to practice driving as if they were at the wheel of a real vehicle in realistic environments and situations.

3. Data collection (Prediction and AI) for the development of mobility models:

The application of innovations based on data prediction and artificial intelligence at a mobility company such as Moventis not only improves operational efficiency but also provides a safer, simpler and more intuitive experience for users while also boosting sustainability and competitiveness in the market. These technologies are also essential for being able to tackle future challenges in the mobility sector.

Monitoring and data analysis is one of the most important parts of this process. After collecting all the information from daily operations in real time, this asset becomes fundamental for raising productivity and boosting competitiveness in the market. By using a business intelligence platform, Moventis regularly collects, analyses and visualises data from various sources (stored in the cloud) in order to extract useful knowledge and improve medium-to-long term decision-making.

In this regard, Moventis views the use of data as a strategic asset and is therefore promoting a data-driven culture by increasing information availability, democratising data, speeding up analysis and standardising information based on the single source of truth principle. The company is working to ensure that operational architectures and models can reduce the time spent by executives and analysts on preparing and processing information in order to spend that time on decision-making.

Once this information has been stored, the next step is to apply AI and make bus occupancy predictions. Using technology based on deep learning, this system provides Moventis with accurate information on short- and medium-term bus occupancy levels. Based on occupancy levels in the past, the model is capable of independently learning passenger demand patterns and predicting future vehicle occupancy. Factors relating to the calendar, weather and special events are also taken into consideration. This was a pioneering system in Spain and began to be tested in Barcelona during the COVID-19 pandemic.

Another project currently being developed uses the CCTV systems installed on our buses and AI technology to apply a facial recognition system with which people’s faces are anonymised. The images are then used to trace origin-destination patterns to create journey models.

4. Improved commercial management:

The Moventis strategy is not only focused on internal operations but also seeks to improve the passenger experience and thereby increase passenger numbers. In this regard, it is worth noting the implementation of an embedded sales system. For increased passenger convenience, Moventis has already implemented a ticket booking system on the Sarfa (Girona and Costa Brava) sales platform, as well as throughout the new operations in Saudi Arabia, that lets passengers book tickets in advance via the online Moventis channels. At the same time, a system has been developed that centralises and monitors information from all sales in real time, thereby preventing potential overbooking situations.

5. Public participation in planning:

Including the community in planning activities is essential to a successful public transport service. The company therefore collects comments in real time (active listening), letting passengers share their needs and suggestions. This feedback supports the ongoing adjustments that are made and guarantees a service that is more in line with public expectations.

In short, the operational transformation in public transport is being focused on strategic planning, operational control in real time and efficient oversight. Those companies that adopt these practices not only improve internal efficiency but also offer a service that is more adapted and focused on the changing needs of their community. This evolution not only improves the passenger experience but also lays the foundations for a more agile, efficient and people-focused public transport service.