Regional expansion by Movento following integration of Motorprim

The acquisition of Motorprim forms part of the expansion strategy being implemented by the automotive group in Catalonia.

Movento, the automotive division of Moventia, recently incorporated Motorprim into the group, an official Hyundai dealership operating in Badalona and Mataró. Integration of this company forms part of the global growth strategy being implemented by the family business to boost operations around the region. The acquisition of Motorprim in the Barcelonés Norte and Maresme area has resulted in the addition of another automotive brand of recognised standing. This operation adds over 1,000 sales units to the Movento group.

Movento and Motorprim share a similar track record given insofar as that both have 25 years of experience in the districts of Barcelonés and El Maresme. Motorprim represents Hyundai while Movento operates with the Renault and Dacia brands.

“The addition of this new brand represents a new and encouraging challenge for Moventia, which will no doubt make a positive contribution to the consolidation and positioning of Movento within its automotive business”, said Miquel Martí, Chairman of Moventia Group.

At present, Motorprim employs a total of 33 people and owns two facilities in Badalona and Mataró. Over the course of 2016, the dealership sold 700 new and 350 second-hand vehicles. In light of its positive results, Motorprim was officially recognised by Hyundai as one of the best dealerships for the brand in Europe and was given membership to its special ‘Frontier Dealer Club’ programme. 

2017 Catalan Mobility Conference

The Catalan Mobility Conference took place on 7 June and was attended by some 350 people at the Els Costals Auditorium in Castellbisbal to hear the Councillor for Regional Affairs and Sustainability of the Regional Government of Catalonia, Josep Rull, among others. This was the 13th such conference and was organised, as it is every year, by the AMTU to examine the role played by council authorities in mobility and improving it.

Under the title of ‘The Future of Public Transport in Catalonia’, Councillor Rull gave the conference’s opening address, speaking about the need for mobility to respect the environment, among other things. According to Josep Rull, “we have a very important problem with air pollution and climate change” at the moment and public transport forms part of the solution to these two problems.

The councillor’s speech came just after the opening talks, which were led by the AMTU Chairman, Jordi Xena, and the Mayor of Castellbisbal, Joan Playà.

Moventis was represented by a sizeable delegation led by Josep Maria Martí (Managing Director) and Joan Giménez (General Manager).

To tackle the effects of air pollution and reduce them, the AMTU Chairman encouraged everyone attending to take part in a new session of the Catalan Mobility Conference that will also take place in Castellbisbal, in October.