• The agreement between the two companies covers the distribution, after-sales service and repair service for these brands.
• After joining the market in the Balearic Islands in July, Movento is completing its expansion in Spain by moving in to the Madrid market as well.
• Elisa Gil will continue to lead the Movento Group in Madrid by contributing her experience and leadership in the growth and consolidation process under the new partnership.

Movento, the private mobility division of Moventia, is further developing its strategic growth strategy in Spain by joining the Madrid market via a strategic partnership with the Gil Group, a prestigious business group in the region with over half a century of history behind it and initially set up by Juan Pablo Gil.

This deal marks a key milestone in the nationwide expansion plan for Movento, which recently also joined the Balearic market through a partnership with the Roxa Group that was announced in July.

The merger between the two companies stems from an acquisition by Movento of a controlling majority stake in the dealerships owned by the Gil Group. The group offers a comprehensive service that includes distribution, after-sales and repair services for the Seat, CUPRA, Mazda, MG and Mitsubishi brands. For Opel, the service is solely focused on after-sales in the Spanish capital. With this partnership, Movento has expanded its portfolio to a total of 19 brands, adding Mazda, MG and Mitsubishi to the 16 it was already representing in Catalonia and the Balearic Islands, which include Mercedes-Benz (Movento Stern), Renault and Dacia (Movento Auser), Volkswagen, Audi, Škoda, Seat and CUPRA (Movento Sarsa), Hyundai (Motorprim Movento), Land Rover and Jaguar (Movento Auto Pla Vic 4×4), as well as Honda motorcycles (Movento Akaimoto) and the Renault Trucks repair service.

Miquel Martí Pierre, CEO of Movento, underlined the strategic importance of this deal by saying “The partnership with Gil Group represents a major step forward on our expansion strategy in Spain, landing in Madrid alongside a partner with a long history and in-depth knowledge of the local market. This union will drive us to strengthen our presence in a key territory and to push forward with our commitment to future mobility”.

In turn, Elisa Gil, Chairwoman of Gil Group, highlighted the value of a partnership with Movento within a context of transformation in the automotive industry by saying “This partnership seeks to build an outstanding automotive offer in such a complex and dynamic area as motor vehicle distribution and mobility in general, in response to present and future challenges such as digitalisation, the various forms of mobility, changes in terms of alternative energies and, in general, the transformations taking place in the sector. All these factors are heavily impacted by the growing size of brand representatives and their value proposition”.

Elisa Gil will continue to lead the Movento Group in Madrid in this new era by contributing her experience and leadership in the growth and consolidation process under the new partnership. This continuity guarantees the company’s strength and commitment to its customers and the brands it represents.

In terms of consolidated numbers, Movento expects to close 2024 with a global turnover of 914 million euros, of which 114 million euros correspond to the Gil Group. The company employs 1,420 professionals at 64 centres throughout Catalonia, the Balearic Islands and now Madrid, and expects to close the year with a total of 34,700 vehicles sold, of which 5,700 units correspond to the Gil Group.

This partnership underpins the growth of Moventia, a leading group in the mobility sector backed up by over a century of history and a 360º vision of the sector. With a solid presence in Spain that encompasses Catalonia, the Balearic Islands, Madrid, Malaga, Navarre and Asturias, Moventia continues to consolidate itself as a national benchmark. Internationally, the family-led business owned by the Martí family operates in seven countries: Spain, France, Portugal, Saudi Arabia, Poland, Finland and Peru, driving innovative mobility solutions via its Movento and Moventis divisions.

The Gil Group, a benchmark in the sector with half a century of history

The Gil Group was set up in the 1970s and has been doing business in the market for over 50 years ever since. It started out in the distribution of farming machinery and, in 1981, expanded its focus to include the automotive sector by becoming an Opel representative under the auspices of General Motors and going by the name of Agrogil.

At present, the group manages dealerships for Seat, CUPRA, Mazda, MG and Mitsubishi in Madrid, offering a comprehensive distribution, after-sales and repair service, as well as after-sales services for Opel customers. With premises strategically located in Alcalá de Henares, Torrejón de Ardoz, Rivas Vaciamadrid, Arganda and an after-sales facility in Vallecas, the Gil Group has established itself as a major player in the automotive industry in the east of Madrid.