Regional expansion by Movento following integration of Motorprim

The acquisition of Motorprim forms part of the expansion strategy being implemented by the automotive group in Catalonia.

Movento, the automotive division of Moventia, recently incorporated Motorprim into the group, an official Hyundai dealership operating in Badalona and Mataró. Integration of this company forms part of the global growth strategy being implemented by the family business to boost operations around the region. The acquisition of Motorprim in the Barcelonés Norte and Maresme area has resulted in the addition of another automotive brand of recognised standing. This operation adds over 1,000 sales units to the Movento group.

Movento and Motorprim share a similar track record given insofar as that both have 25 years of experience in the districts of Barcelonés and El Maresme. Motorprim represents Hyundai while Movento operates with the Renault and Dacia brands.

“The addition of this new brand represents a new and encouraging challenge for Moventia, which will no doubt make a positive contribution to the consolidation and positioning of Movento within its automotive business”, said Miquel Martí, Chairman of Moventia Group.

At present, Motorprim employs a total of 33 people and owns two facilities in Badalona and Mataró. Over the course of 2016, the dealership sold 700 new and 350 second-hand vehicles. In light of its positive results, Motorprim was officially recognised by Hyundai as one of the best dealerships for the brand in Europe and was given membership to its special ‘Frontier Dealer Club’ programme. 

Stern Motor Padel Tennis Tournament in Terrassa

From 12 to 22 June, some quality padel tennis was enjoyed at the Club Atlètic Hockey Terrassa.

Gustavo Oliva and Alberto Pérez emerged victorious in the Men’s A category, who played a thrilling match against Jesus Fernández and Jordi Bartres. The champions in the Women’s A category were Eli Andrade and Lidia Prieto, who beat Carlota Sala and Meritxell Torrecilla in an exciting match.

The champions and runners-up in the Stern Motor Padel Tennis Tournament were given trophies to recognise their sporting victories. The highest-ranking Mercedes-Benz customers will be invited to play in the National Final with a partner of their choice from 8 to 11 September at Reserva del Higuerón (Malaga).

Besides the traditional trophy award ceremony, Stern Motor closed its Tournament with a generous prize draw full of next-generation items from Dunlop Sport and a great cocktail party that was highly enjoyed by all those present.

The 8th Stern Motor Padel Tennis Tournament, which forms part of the Mercedes Tennis & Padel Tennis Tour (a leading and benchmark circuit in Spanish amateur sport), concluded with successful results in terms of both sport and participation.

Stern Motor winning company 2017 Sensia Award

On 6 June, Mercedes-Benz España S.A.U. presented its 13th Sensia Award. Mr. Reiner Hoeps and Mr. Carlos Salto, General Manager Cars of Mercedes-Benz España and Sales Network Director, respectively, presented the award to the managers of the 10 winning dealerships.

Stern Motor was recognised at this event, thereby making it a benchmark company within the Mercedes-Benz network and reaching a new milestone in Spain: Stern Motor is the only dealership to have received an award at all 13 editions. This year, the award was collected by the Manager of Stern Motor, Joan Bta. Colomer Mirabell, and the dealership’s Quality Manager, Carmen Enrech.

The winning companies are a demonstration that the Mercedes-Benz brand is a leader not only in the products it brings to market but also in the excellence of its after-sales and sales processes in the Dealership Network focused on optimising the service offered to all of the brand’s customers every day.

Aleix Espargaró and Sam Lowes at Motospazio

On Thursday 8 June 2017, and coinciding with the Moto GP held at the Barcelona-Catalonia circuit in Montmeló, the top category riders Aleix Espargaró and Sam Lowes from the Aprilia Racing team paid a flying visit to Motospazio. The young riders from the top category, Moto GP, were signing autographs at Calle Calvet 49 in Barcelona from 18:30 to 19:00. Visitors were able to take part in a prize draw to win two tickets to see the Moto GP at the Barcelona-Catalonia circuit that was held on the following weekend, from 9 to 11 June. Aleix Espargaró was the man responsible for randomly picking a winner from the draw.

Furthermore, all visitors took home a free poster and were given the chance to buy an Aprilia cap for only € 7.

The whole event took place in a vibrant atmosphere surrounded by genuine competition motorbikes, such as the Aprilia Tuono 125, the RS 125 and the spectacular RSV4.

Aleix Espargaró is one of the Catalan Moto GP riders who returned to the top category in the world motorcycling championship in 2012 and won the championship in the CRT category that very same year. This season, he is competing with one of the brands represented by Motospazio, Aprilia. According to statements made during an interview with the sports newspaper Marca, the rider said that this change had let him be himself again on the track.

Sam Lowes, a British rider who joined the same motorcycle racing category in the same year, won the Supersport World Championship in 2013.