Photographs: Marco Peri Photography
Movento Stern, a network of official Mercedes-Benz dealerships and garages, officially revealed the new fully electric CLA at its dealership in Manresa. These premises were recently renovated to MAR20X standards, thereby enhancing the customer experience through digitalisation and more personalised, attractive and efficient customer service.
This synchronised unveiling by the brand in Spain and Portugal was attended by Quim Badia, General Manager of Movento Stern, alongside Luis Vicente-Franqueira, Regional Sales Director for Mercedes-Benz Spain, and Daniel Rodríguez, Head of Sales for Mercedes-Benz Spain, to lead the event and highlight the significance of this huge unprecedented launch.
The event was also attended by Sílvia Martí, Corporate Vice-President of Moventia; Miquel Martí Pierre, CEO of Movento; Santi Colomer, Managing Director of Used Vehicles and Movento Drive; Manel Moya, Managing Director of Operations, IT and Quality at Movento; and Enric Fauste, Managing Director of Operations, IT and Quality at Moventis, who accompanied the team from Movento Stern at this key moment in reflection of the business group’s commitment to sustainable mobility and innovation.
The reveal was officially opened and hosted by the renowned actor and presenter, Santi Millán, who brought his energy and charism to the evening. In turn, a passionate live performance was given by the musician, Joan Dausà,, transforming the space into a unique stage to celebrate the arrival of this new model from Mercedes.
The two artists, both official ambassadors of Movento Stern, were accompanied by other brand representatives from the world of sport: former Olympic handball player and FCB executive, Enric Masip; former football player, Albert Luque; ultra-trail runner, Núria Picas; professional padel player, Marta Marrero; and content creator, Maria Vallespí.
Last Thursday, in the dealership at Ctra. de Berga, 2 in Sant Fruitós de Bages (Barcelona), more than 250 customers and partners of the company discovered the main new features of the new electric CLA, a compact model that redefines the brand’s concept of sustainable mobility.
An electric benchmark from Mercedes-Benz
The new fully electric Mercedes-Benz CLA offers outstanding avant-garde design and built-in advanced next-gen technology: a range of up to 790 km (WLTP) and compatibility with ultra-fast charging of up to 320 kW. Furthermore, it is the first model already available to buy that comes with the new MMA platform (Mercedes Modular Architecture) beneath its 800V electrical system, it also being a mild hybrid electric vehicle (MHEV).
To accompany its battery life, it comes with the new Mercedes-Benz central operating system, MB.OS, which connects every digital feature of the vehicle. The new electric compact vehicle also offers a smart MBUX interface for a completely digital, premium onboard experience together with an interior design that combines sportiness, comfort and innovation.
Its refined aerodynamics and 0-100 km/h acceleration in just 6.7 seconds further boost that balance between efficiency and sportiness.
During the reveal, Quim Badia, General Manager of Movento Stern, highlighted the importance of this launch for both the brand and the company: “the new fully electric CLA symbolises the forward-looking approach from Mercedes-Benz. It is a vehicle that combines innovation and premium features without sacrificing the elegance and performance inherent to the brand’s DNA. We are unquestionably proud to be unveiling this new model at Movento Stern Manresa, sharing this experience with our customers and partners”.
Innovation and premium experience for customers of the brand
Movento Stern Manresa has renovated its premises according to the MAR20X concept, the new approach to design and customer service being promoted by Mercedes-Benz across Europe. This new dealership model is committed to digitalisation, sustainability and closer interaction with the customer, bringing more modern spaces, next-gen technology and a more visual and immersive atmosphere.
In terms of this transformation at the dealership, Quim Badia said that “the renovation of our installations reflects our commitment to technological innovation. We want to accompany our customers in their transition to electric, offering not only a premium technical service but also a fully personalised customer service in line with the excellence for which Mercedes is known”.
With this strategic step forward, Movento Stern reaffirms its position as a benchmark in Central Catalonia and strengthens its commitment to efficient mobility, aligning itself with the vision from Mercedes-Benz to lead the future of electric automotion.