Movento, the automotive division of Moventia, has officially opened its first Movento EBRO dealership in Palma, thereby strengthening its commitment to nationwide expansion. This opening follows that of its first EBRO premises in Barcelona earlier this year, in January.

Located at 16 Gran Vía Asima in Palma, the new dealership marks a key step forward in the Movento growth strategy in the Balearic Islands by consolidating its presence in a strategic market via a partnership with the Roxa Group.

In line with the commitment made by Movento to talent, operational excellence and customer service based on quality and personalisation, the company seeks to position the EBRO brand as a benchmark on the island. This expansion forms part of Movento’s ambitious growth plan that began in 2024 and that aims to strengthen its network in new territories like the Balearic Islands and Madrid through strategic partnerships with leading groups in the sector, such as Roxa Group (Balearic Islands) and Gil Group (Madrid).

The opening of Movento EBRO, which will be led by Mireia Prades as manager, coincides with the relaunch of the iconic EBRO brand in the Spanish market in partnership with Chery Automobile. Movento EBRO sells the EBRO S700 and EBRO S800 models, two plug-in hybrid SUVs that blend cutting-edge technology, sustainability and design for a demanding target audience that values innovation and efficiency. Furthermore, the new dealership also has the recently launched EBRO S400 for sale on its premises. This B-SUV looks to become a top-seller for the brand and was officially revealed at the Barcelona Car Show in May.

“The arrival of Movento EBRO to Mallorca represents a major milestone for our expansion and consolidation strategy in such priority areas as the Balearic Islands. We are committed to brands with national DNA that combine technology, design and commitment to sustainability”, said Miquel Martí Pierre, CEO of Movento. “With EBRO, we are strengthening our forward-looking approach and our partnership with one of the most relevant international manufacturers at the moment”, he added. 

Mireia Prades, Manager of Movento EBRO Mallorca, said “Taking on the leadership of Movento EBRO in Palma is an exciting opportunity that I accept with great anticipation and commitment. The arrival of EBRO to Mallorca not only represents a commitment to sustainable mobility and innovation but also to the added value that we offer from Movento: friendly and personalised service, a consolidated network and a firm commitment to quality. Our goal is to position EBRO as a benchmark brand on the island by offering an outstanding experience that meets the latest demands from the market and helps to develop the automotive sector in the Balearic Islands”.

At present, Movento represents a total of 20 brands in the territories of Catalonia, the Balearic Islands and Madrid. Those brands include Mercedes-Benz, Renault, Dacia, Volkswagen, Škoda, Audi, SEAT, CUPRA, Hyundai, Land Rover, Jaguar, Mazda, MG, Mitsubishi, Honda and EBRO. 

The addition of EBRO to its portfolio reaffirms Movento’s leadership in the automotive industry and its commitment to innovation, diversification and sustainability as fundamental pillars of its growth.